Skip to content
614-348-1453sales@conversionpath.com
Conversion Path
PLA Dominance for Specialty Retailers
Conversion PathConversion Path
  • Home
  • About Us
  • Market Opportunity
  • Ecommerce Remarketing
  • Blog
  • Contact
  • Home
  • About Us
  • Market Opportunity
  • Ecommerce Remarketing
  • Blog
  • Contact

Category Archives: Industry Insights

You are here:
  1. Home
  2. Category "Industry Insights"

Google Responsive Display Ads – How they really work. 4 Format Remarketing.

Industry Insights, MarketingBy Tony ZaraJanuary 16, 2019

All of us have become increasingly blind to banners. In our present state of over-communication, we’ve all become very good at ignoring information that doesn’t pertain to what we are interested in. It doesn’t seem to matter how loud or intrusive a banner gets we are capable of blocking it out. It’s especially easy for…

Google Manufacturer Center – Good for Manufacturers, or Just Google?

Industry InsightsBy Conversion PathMay 10, 2018

The Pros and Cons of Google Manufacturer Center Google launched the Google Manufacturer Center in 2015 to enable manufacturers to provide Google with product data.  Google claims there are three incentives for manufacturers to consider doing this. Improve upon product data that is submitted by retailers using Google Merchant Center Obtain analytics about your products…

Google Smart Shopping Campaigns – Good or Bad for You?

Industry Insights, MarketingBy Conversion PathMay 4, 2018

On May 4, 2018 Google announced a new Shopping campaign type called “Goal Optimized Campaigns” rebranded from “Universal Shopping Campaigns”. Recently, for the third time in three months, these campaign types were rebranded again to “Smart Shopping Campaigns”. We discuss what they are, what they claim to do, and why you should think twice before…

Conversion Path Inc 2013-2018
  • Home
  • About Us
  • Market Opportunity
  • What We Do
  • Contact
Services

Office Location:
Conversion Path
1018 Proprietors Rd
Worthington, OH 43085

Go to Top