Google Manufacturer Center – Good for Manufacturers, or Just Google?

The Pros and Cons of Google Manufacturer Center Google launched the Google Manufacturer Center in 2015 to enable manufacturers to provide Google with product data.  Google claims there are three incentives for manufacturers to consider doing this. Improve upon product data that is submitted by retailers using Google Merchant Center Obtain analytics about your products…

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Why We Don’t Love Automated Bidding

Summary Automated Bidding is popular, especially for larger ecommerce firms with extensive products to advertise.  It promises the benefits of reduced labor requirements, and more rapid bid adjustments in response to changes in ad performance.  But at Conversion Path we aren’t bullish on Automated Bid Management (ABM). ABM only automates one facet of the many…

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