We’ll beat your Pmax performance using our GS+ shopping ads algorithm, or you get your money back.
We’ll beat your Pmax performance using our GS+ shopping ads algorithm, or you get your money back.
Here’s the secret Pmax sales reps don’t want you to know
Google’s algorithm is designed to seek conversions. It does not consider how likely it is that those conversions are driving incremental sales to your business. Pmax includes 3 ad types: Text ads, shopping ads, and display ads. When comparing Pmax to shopping campaigns, it gains “further reach” by adding text and display ads. But is this further reach good for you, or bad for you?
In testing Pmax vs. standard shopping campaigns, Pmax often appears to outperform standard shopping campaigns, allegedly due to the extended reach and the brilliance of AI. That win is based upon an ad measurement that measures the click path a customer used, but it does not accurately measure what caused the customer to buy (it does not measure what actually drove sales).
Let’s look at what’s really going on…
This isn’t groundbreaking news. It’s something widely known and utilized by leading marketers everywhere. But with the introduction of Google PMax campaigns, advertisers’ ability to effectively segment their targeting efforts is significantly hurt.
PMax hides the data that fuels your marketing decisions, investment levels, and targeting decisions behind a veil of “AI”.
The AI is left to make the decisions for you. Google’s AI is really good at paying itself to place your ads on non-incremental placements that look good from a campaign level by investing in customers who were likely to buy from you anyway.
OUR GS+ GOOGLE SHOPPING ALGORITHM BEATS PMAX
(check our blog below for a few examples)
Here’s how our GS+ offering works
Step 1 – Qualification
Step 2 – Audit – run scripts to see what’s driving your Pmax campaign
Step 3 – Proposal
Step 4 – Launch
Step 5 – Evaluation period @ 3 months
Step 6 – Give you your money back if we haven’t beat Pmax
Here’s the secret Pmax sales reps don’t want you to know
Google’s algorithm is designed to seek conversions. It does not consider how likely it is that those conversions are driving incremental sales to your business. Pmax includes 3 ad types: Text ads, shopping ads, and display ads. When comparing Pmax to shopping campaigns, it gains “further reach” by adding text and display ads. But is this further reach good for you, or bad for you?
In testing Pmax vs. standard shopping campaigns, Pmax often appears to outperform standard shopping campaigns, allegedly due to the extended reach and the brilliance of AI. That win is based upon an ad measurement that measures the click path a customer used, but it does not accurately measure what caused the customer to buy (it does not measure what actually drove sales).
Let’s look at what’s really going on…
This isn’t groundbreaking news. It’s something widely known and utilized by leading marketers everywhere. But with the introduction of Google PMax campaigns, advertisers’ ability to effectively segment their targeting efforts is significantly hurt.
PMax hides the data that fuels your marketing decisions, investment levels, and targeting decisions behind a veil of “AI”.
The AI is left to make the decisions for you. Google’s AI is really good at paying itself to place your ads on non-incremental placements that look good from a campaign level by investing in customers who were likely to buy from you anyway.
OUR GS+ GOOGLE SHOPPING ALGORITHM BEATS PMAX
(check our blog below for a few examples)
Here’s how our GS+ offering works
Step 1 – Qualification
Step 2 – Audit – run scripts to see what’s driving your Pmax campaign
Step 3 – Proposal
Step 4 – Launch
Step 5 – Evaluation period @ 3 months
Step 6 – Give you your money back if we haven’t beat Pmax
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