Following the Pack Won't Put You in the Lead.

Don’t you find it a little curious how every agency uses the same technologies to implement the same methodologies? They focus on automating techniques to make it cheaper to provide you with average performance.


We beat the averages for our ecommerce clients by using innovative techniquest not found in the ad management software used by agencies to encode the same “advertising best practices” everyone else uses.


Our goal is to provide our clients with an advantage that is not available to their competitors.

Our Founding Story & Philosophy

Tom Bruce – Founder

Tom is a former CFO and has started and sold multiple businesses using paid search to fuel his company’s new customer acquisition needs. While working as CFO for an eCommerce software company, Tom was given the opportunity to take over as CMO and managed the agency that ran lead generation for the company.

Using his analytical & financial background, Tom created a solution to connect online leads to real sales outcomes. In doing so, Tom found that 45% of sales were coming from just 11% of the adspend.

The agency he was managing had a model of optimizing adspend to invest in what drove low cost leads instead of focusing on getting the right leads. Tom cut out the agency and built his methodology, leading to sales tripling over the next 9 months, & a sale of the company thereafter.

Why We Focus on Direct-Selling Manufacturers & Specialty Retailers

Conversion Path works with mid to large direct-selling manufacturers & specialty retailers that are a leader in their space. We offer paid search dominance to the clients we work with. You might wonder what this means. If you’re in our target market, we’ll be happy to show you the immense competitive benefit you will receive from working with us.

For us to offer our clients with paid search dominance in their specialty means that we can’t very well serve another client in the same specialty.There aren’t two winners. That’s why we only serve one client in each market. That way our clients receive a major, highly valuable and exclusive benefit. Those not working with us are at a substantial disadvantage as no other firm can do what we can.

Our Team

Our team is comprised of entrepreneurs, inventors, scientists, attorneys, SEO professionals and digital marketing strategists from multiple industries. The best way to get better results is to have individuals who are willing to dive into the data, ask the right questions, and find the right answers to put together specific strategies to overcome the complex challenges within each retailer’s market.

Innovation is at the very core of everything we do. We’ve invented dozens of solutions, processes, & technologies to overcome the barriers to increased profitable sales through PLAs for specialty retailers.