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Ensuring Data Continuity | A Vital Step Before Google’s Universal Analytics Sunset

As the digital landscape evolves, so do the tools and platforms that marketers rely on to analyze and optimize their strategies. One significant transition that businesses must prepare for is the sunset of Google’s Universal Analytics, scheduled for July of this year.

With this impending change, brands face the risk of losing valuable historical data critical for informed decision-making and vital information for any brand looking to capitalize or sell down the road.

There are major implications of losing access to historical data. Without this information, brands may struggle to:

  1. Capitalization Due Diligence: Any business looking to capitalize their business or sell it at some point will need this data for proving the valuations of their business.
  2. Evaluate Long-Term or Seasonal Trends: Historical data provides insights into long-term trends and patterns, allowing brands to identify areas of success and opportunities for improvement.
  3. Benchmark Performance: Comparing current performance against historical benchmarks helps businesses gauge progress and set realistic goals for future campaigns.
  4. Inform Strategic Decisions: Historical data serves as a reference point for assessing the effectiveness of past strategies and making data-driven decisions for future endeavors.

Given the urgency of these challenges, Conversion Path is for a short time offering a solution to safeguard your valuable historical data and ensure continuity in your analytics. Our Scaling Path software empowers businesses to:

  1. Preserve Historical Data: With Scaling Path, brands can securely save and archive their Universal Analytics data, preserving valuable insights for future reference and analysis.
  2. Access On-Demand: Our platform enables businesses to access archived data on-demand, ensuring seamless continuity in marketing operations.
  3. Incorporate Ad Platform Spend Data: Scaling Path goes beyond Google Analytics, allowing businesses to integrate data from various ad platforms, providing a comprehensive view of marketing performance.
  4. Utilize Funnel-Based Reporting: Gain deeper insights into customer journeys and conversion paths with our intuitive funnel-based reporting capabilities.
  5. Upgrade for Additional Services: As your analytics needs evolve, Scaling Path can be easily upgraded to include additional services and functionalities tailored to your requirements.

Don’t let the sunset of Universal Analytics catch you off guard. Take proactive steps to preserve your historical data and maintain continuity in your analytics efforts. With Conversion Path’s Scaling Path software, you can future-proof your analytics strategy and unlock actionable insights for sustained success.

Don’t delay and get in touch with us at Conversion Path this March, so we can provide you with the best solution possible!

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