Retargeting Improvement: Increase Retargeting Profitability and Scale with This Simple Tactic – 8/09/2019
Retargeting Improvement: Increase Retargeting Profitability and Scale with This Simple Tactic 8/09/2019 Retargeting is a prominent tool for most eCommerce brands because it increases website conversion rates. It is especially valuable for brands whose products require consideration (not an impulse purchase on the spot) from potential buyers. We perform many ecommerce retargeting audits and this post shares one of the biggest areas of inefficiency we come across in those audits, which is in how placements (the websites/apps where retargeting ads are displayed) are managed. Inefficient placement management doesn’t just lower ROI, it creates a ceiling on sales potential that simply shouldn’t be there. Below are examples of how to cut frivolous ad spend and increase conversion rates by using placements more deliberately. Get Rid of Junk Inventory for Your Biggest Campaigns with Placement Exclusions When setting up a display campaign in Google Ads, retargeting or otherwise, your ads with be automatically…