The path to profitability
There is no profitable optimization method other than optimizing to profit. (Seems kind of obvious, don’t you think?)
However, 1 of 4 ppc managers optimize to profit. When PPC management is oversimplified, you lose money...
Optimized to Your Profit
If your ppc management strategy doesn’t factor the cost of goods that you sell, then odds are very high that your budget is not allocated in line with what drives your bottom line (even if your margins are always the same).
We offer a proven methodology so that you can confidently grow what is profitable and cut what isn’t.
Is it highly automated? Not really. But it’s highly profitable.
Hiring an outside ppc manager can be a great move - we’ve seen what works and what doesn’t in the industry, and have specialized knowledge in a complex and changing field. That’s valuable... to the extent that we work in partnership.
Our reporting and client meetings are the basis for staying informed on both sides. That’s why our reports aren’t limited to oversimplified, high-level results. We’ll share the strategies we’re implementing, the how and why’s. They provide a basis for collaborative opportunity discovery.
Advanced Optimization Strategies
Conversion Path helps you identify which ppc strategies to use strategically to benefit your bottom line, and which to ignore. Some examples include:
- Google Shopping – With the recent move to paid-only listings, Google also upgraded the prominence of product listings so they get much higher click volume. How do you optimize profits in this game? Will it make a difference?
- Attribution Modeling – Should you pay attention to ppc’s contribution to conversions that are first click, middle, last, or all three? How can you apply this intelligence to your business?
- Lifetime Value – Do customers buy from you more than once? Should you factor this in ppc decisions?