In 2016, 55% of product searches started on Amazon, 16% of search occurred on other retailer’s websites. Outside of Amazon, the best place for your company to acquire customers online is search engines.
- Google is the largest search engine.
- Ads now take up the majority of the above fold space on Google.
- 70% of non-brand (new customer acquisition traffic) on Google go to PLAs (study by Merkle)
- This is expected to grow to 80% of non-brand traffic by the end of 2017 (Search Engine Land June 2017 article).
Only 10% of the available listings show on Google’s SERP but this is where 86% of sales come from in PLAs. Conversion Path’s model is designed to increase profitable SERP coverage to drive significant increases in profitable sales.
Amazon & Walmart are increasing their investment in market segments that have traditionally been owned by specialty retailers. In order to fight this trend, your company needs a PLA system that’s designed to win in your space.